For those not familiar with Matthew Inman’s Web Comic, The Oatmeal, if you’re a runner or like funny things, you should acquaint yourself with it. His character of the Blerch, essentially his inner demon that tells him it’s ok not to run, has become a cult figure in running circles. Last year he started a half marathon in his native Seattle, but this year, he expanded to Sacramento and to the East Coast in Morristown, NJ.