Earlier this week, Toyota announced that it would be killing the Scion brand, its entry level car brand aimed at first time car owners. Scion may not have pioneered the “no haggle, no hassle” form of car buying, Saturn started it, but they continued in that tradition and I would argue made a bigger impact with it by focusing on college kids and recent grads. The death of the company felt like a long time coming, largely due to what felt like a lack of interest from Toyota, though what really put the nail in the coffin was the move toward ride sharing services, primarily Uber, and a sharp decline in car ownership among the college age demographic.